ART DIRECTOR | CREATIVE DIRECTOR
ART DIRECTOR | CREATIVE DIRECTOR
We packaged our blurriest, vaguest, most indecipherable candies, perfect for your undefined relationships. Now people can finally give a gift as blurry as their relationship on Valentine's Day.
2 limited runs sold out in a matter of minutes and Sweethearts offically won Valentine’s Day, in early January.
We also created custom cards you could share on IG for anyone who wanted to keep the box for themselves.
CCO: Jeff Benjamin / ECD: Avi Baliga / CD: Donny Brunner / ACD: Christine Petrosky & Brennen Cooke / AS: Reise Kitts / Sr. Strategist: Adriane Hershey / Social Media Brand Manager: Morgan Glaub / Producer: Renee Safir