FOR MORE THAN A CENTURY, PEOPLE HAVE BEEN USING SWEETHEARTS TO PUT THEIR FEELINGS INTO WORDS. WORDS LIKE XOXO, OOH LA LA, AND NOW, FOR THE FIRST TIME EVER, LIKE.

After we printed our “LIKE” sweethearts we sent a “Sweet and Desist” letter to tech companies like Instagram to remind them we are the OG IRL Like. Lastly we encouraged people to join the IRL Like Movement for Valentines Day this year.

INTRODUCING THE ORIGINAL "LIKE"

FOR MORE THAN A CENTURY, PEOPLE HAVE BEEN USING SWEETHEARTS TO PUT THEIR FEELINGS INTO WORDS. WORDS LIKE XOXO, OOH LA LA, AND NOW, FOR THE FIRST TIME EVER, LIKE.

ACD Writer: Louie Spivak / Designer: Steve Hamaker / Photographer: Ryan Read